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association-rules

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Market-Basket-Analysis---E-Commerce-Store--Deep-Analysis-

This in-depth market basket analysis goes through a complete project cycle towards extracting valuable insights that the business can implement allowing them to scale. From preprocessing the data, to exploratory data analysis, association rule mining, interpretation and insights, and recommendations. This project was made to tackle these problems.

  • Updated Apr 27, 2024
  • Python

Three business analytics case studies were undertaken, encompassing market basket analysis, customer segmentation, and campaign management. SAS Visual Data Mining and Machine Learning on SAS Viya was utilized to explore data and provide insights. A comprehensive report addressing both technical and business aspects was delivered.

  • Updated Apr 15, 2024

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